Responsible party pursuant to the German Data Protection Act:
Collection of data
While you access our web pages, we automatically collect data of a general nature. This data (server log files) includes, for example, the type of browser you are using, your operating system, the domain name of your Internet provider and other similar general data. These data are absolutely independent of persons and are used to display the web pages correctly to you and are retrieved each time you use the Internet. The absolutely anonymous data is statistically evaluated in order to improve our service for you.
Registration on our website
When registering for specific offers, we ask for some personal data such as name, address, contact, telephone number or e-mail address. Registered users can access certain additional services. Registered users have the option to change or delete all personal data provided at any time. They can also ask us at any time for the data stored about them. If there is no legal time limit for keeping the data, it can be changed or deleted. To do so, please contact us via our contact page.
If you make use of paid services, additional data may be required, including information on the method of payment.
The use of the latest technology and encryption methods ensures that your data is fully protected.
When you post comments on our blog, we store not only the text, but also the time of posting and your username. In this way we guarantee the security of our blog; unlawful posts by users can be tracked.
When you sign up for our newsletter, we use the registration data exclusively for the newsletter service. Registered users may be contacted by us to be notified of changes, updates or other relevant information.
When registering, a valid e-mail address must be provided. The so-called “double-opt-in” procedure is used to check whether the registrant and e-mail match.
You have the right to have your data for the newsletter service deleted at any time. You will find a link to unsubscribe in our newsletters. You can also unsubscribe on the website or notify us of your wish to unsubscribe via our contact page.
If you contact us via our contact page or send us an e-mail, the corresponding data will be stored for processing.
Deletion or blocking of data
Your personal data will be stored only as long as it is absolutely necessary to provide the specified services and it is required by law. After these periods have expired, users’ personal data will be regularly blocked or deleted.
Our website uses the Google Remarketing function, which is used to show individual advertising to visitors of websites that belong to the Google advertising network. A “cookie” is stored in your browser, with which you can be recognized when you visit a website that belongs to the Google advertising network. In doing so, you may be presented with advertisements that are related to visits to other websites that also use the Google Remarketing function.
Facebook Pixel, Custom Audiences and Facebook Conversion.
Within our online offer, the so-called “”Facebook pixel”” of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“”Facebook””), is used due to our legitimate interests in analysing, optimising and economically operating our online offer and for these purposes.
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The processing of the data by Facebook takes place within the framework of Facebook’s data use policy. Accordingly, general information on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy. Specific information and details on the Facebook Pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.
You can opt-out of the Facebook Pixel’s collection and use of your data to display Facebook Ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics as well as other Google marketing services into our online offer). The tag manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, please refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.
Scalable central measurement
We use the “Scalable Central Measurement Procedure” (SZM) from INFOnline GmbH http://www.infonline.de) to collect statistical data on the use of our services. This procedure collects anonymous measurement values. SZM range measurement uses either a cookie with the identifier “ioam.de”, “ivwbox.de”, a LocalStorage object or a signature created from various transmitted information from your web browser to recognize computer systems. IP addresses are used in anonymized form. Data protection is always taken into account when measuring reach. This statistically determines the intensity of use and the number of users of a website. Individual users are not recognized in the process, and their identity always remains protected. The system does not send any advertising. Web offerings that belong to the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW – http://www.ivw.eu) or participate in the study “internet facts” of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF – www.agof.de), the usage statistics are published monthly by AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma – www.agma-mmc.de), as well as IVW, and can be viewed at http://www.agof.de, http://www.agma-mmc.de and http://www.ivw.eu, link. IVW regularly reviews the SZM procedure with regard to use in compliance with rules and data protection, and the measurement data is also published. The website of INFOnline GmbH https://www.infonline.de), the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu) provide detailed information on the SZM procedure. If you do not agree with the data processing by SZM, you can make this known using the following links: http://optout.ioam.de and http://optout.ivwbox.de
Information, correction, blocking, deletion, and objection.
You can request information about your data stored by us at any time. These can also be corrected, blocked or, if the prescribed periods of data storage for business processing have expired, deleted. Our data protection officer will help you with any relevant questions. You will find his contact details below. Blocked data is kept in a special blocking file for control purposes. If the legal archiving obligation has expired, you can also request that the data be deleted. Within the archiving obligation, we can block your data upon request. Changes or revocation of consent can be made by notifying us. This is also possible for future actions.
Change of the data protection regulations
Contacting the data protection officer
For questions regarding data protection, please send us a message to firstname.lastname@example.org with the subject “Data protection”.
This cancellation policy page was created at datenschutzerklärunggenerator.de.